By attracting early financing from bigtime investors, Vertex hopes to be able to offer more affordable and trustworthy tokens to the general public (initial coin offering).
Vertex wants to help would-be ICO investors by providing them with a choice of the most promising projects to buy into.
The best projects will be determined by Vertex’s rigorous vetting process so investors will be given the best chance of earning good returns on their investments.
Additionally, ICO projects that pass the vetting process will be given financial help, thanks in part to the Saudis’ investments, while of course benefitting from being exposed to a pool of KYC verified users, many of whom will be eager to invest in a Vertex-vetted ICO.
“What inspired us was a no-brainer”
Investor and partner, Abdullah Al Othaim (pictured below), explained: "What inspired us was a no-brainer...
“If you see a legit business model missing from the market, you have to ask why and evaluate it. If it makes business-sense and solves a real problem then you get to work.
“People are having a hard time investing in an ICO because many are not performing well and the good ones are sold out.
“Currently there is no ecosystem in the space being supported by an extreme vetting system and that's what makes Vertex unique.
“Other institutions with similar vetting mechanisms do so for themselves, but Vertex does it for anyone who wishes to have access as long as they pass the KYC."
What Vertex says
Vertex is creating the first market of its kind and a unique token that combines trading, venture capital experience, and fair-value based tokenization.
Vertex will create a financial ecosystem that will ensure a high-end, profitable market for investments in cryptocurrency, through its platform.
Vertex offers the first aftermarket for ICO’s, which will provide investors with strong opportunities to get returns and bring more fiat resources into cryptocurrency markets, by attracting capital through its ICO vetting mechanisms.
For more info on the Vertex project, please refer to the whitepaper