Upcoming ICO: Sendy raises $500,000 in pre-sale

Sendy, the blockchain-based email marketing tool, will soon launch an ICO (initial coin offering), following a massively successful pre-sale which saw the Aussie startup raise an impressive $500,000.

Upcoming ICO: Sendy raises $500,000 in pre-sale

The innovative application allows subscribers to chain emails to receive compensation, in the form of SNDY tokens, Sendy’s native currency, for opening emails from companies marketing their services.

In effect, what they’re doing is ascribing a tangible worth to the attention of subscribers; this means that companies know which subscribers are actually bothering to open their emails and, of course, punters will jump at the opportunity of being financially compensated for their time.

This could be a real game changer; indeed, according to Seth Gottleib, CEO at All Inbox: “We [All Inbox] send 26 million emails a day for our clients at All Inbox.

“This is revolutionary; we’re excited to partner with the Sendy team.”

Praise indeed from someone who obviously knows the market and its certainly promising that a company as large as All Inbox has chosen to partner with Sendy!

Token sale

Sendy token

About Sendy

Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment.

Their core mission is to redistribute email marketing value by placing an ascribed worth on subscribers' attention.

Through a platform agnostic API, Sendy improves engagement rates for email marketers by rewarding subscribers through assigning micro payments to their email interactions.

As a subscriber, you get paid for your attention and by placing a real value on your interactions, email marketers are incentivized to improve the quality of their campaigns leading to less spam and more emails you want to receive.

It's like Brave/BAT for Email.

What Sendy says

Sendy about

Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment.

Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention.

Through blockchain technology, we are building a platform-agnostic API that allows marketers to attach a token reward pool to their email campaigns, improving engagement rates and offering subscribers a frictionless way to be rewarded with cryptocurrency by assigning micro payments to their email interactions.

Importantly this requires no fundamental change in behaviour for either party - email marketers distribute a portion of their payment for sending to incentivise engagement with Sendy tokens (SNDY) and subscribers are rewarded for their previously ‘unrewarded’ engagement, which creates a virtuous cycle by encouraging best practices in sending, more engagement, and less marketing SPAM.

Once tokens are adopted through the API, subscribers can use SNDY to fund their own peer-to peer email inbox that gives you back ownership of your email data, instead of centralized conglomerate services like Gmail and Outlook owning it.

Meet the founders

Sendy team

For more info on the Sendy project, please refer to the whitepaper

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