Bitcoin price (BTC/USD) sees modest gain in Wednesday’s morning session

Google updates ad policy to allow some crypto-related adverts

Bitcoin price (BTC/USD) sees modest gain in Wednesday’s morning session

The Bitcoin price (BTC/USD) has enjoyed some positive price action after dropping below the $6,400 mark in yesterday’s late trading.

The original cryptocurrency had a largely disappointing session on Tuesday, amid a strong corrective trend affecting the broader digital currency market. The digital coin dropped below the $6,500 level in the early hours of the session, as part of a steep decline that started developing in late Monday session. The coin continued to struggle in subsequent trading and dropped to a six-day low of $6,381.86 in the final hours of the session. The coin eventually finished the day at $6,446.47, well below its opening price of $6,603.64.

Bitcoin experienced another drop below $6,400 in today’s early trading, with its price dropping to an intraday low of $6,397.89. However, the coin has been able to bounce back in more recent trading and is currently hovering around the $6,470 level, according to data from digital currency tracker Coinmarketcap.

In more positive news for the crypto industry, internet giant Google will partly lift its ban on crypto-related adverts, as part of a policy update kicking off in October.

“The Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan,” the US company said in a brief update. “Advertisers will need to be certified with Google for the specific country in which their ads will serve,” the company explained, adding that the new policy “will apply globally to all accounts that advertise these financial products”.

In today’s trading, the Bitcoin price stood at $6,470.77, as of 09:39 BST. The digital coin has gained 0.6% in the past 24 hours. Its total market cap currently stands at $111.8 billion, which represents 52.6% of the combined value of all digital currencies.

For further information on how to buy and trade Bitcoin, see our comprehensive Bitcoin guide.

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