Twitter Inc (NYSE:TWTR), is experimenting with a new way to serve up tweets and media related to live TV programmes called TV Timelines, technology-focused blog Mashable has revealed. The online publication has gotten access to the tool, which is currently being tested in Twitter’s iPhone application with a limited number of users. Mashable’s Lance Ulanoff last week shared his experience with the new functionality.
TV Timeline becomes available when a hashtag is used for certain TV programmes. The user is then invited to a TV Timeline dedicated to a particular show, where he or she will be able to see tweets, videos, GIFs and photos related to the show via a specially designed interface. Mashable said that the tests appeared to be limited to the mobile version of Twitter’s service
TV Timelines could help Twitter to boost users’ engagement with the service, by capitalising on the growing trend of people talking about their favourite shows on the social media, while watching them on TV. Many people already use Twitter in this way, and having a dedicated interface will certainly improve their experience.
In today’s trading, Twitter shares were down 0.5 percent at $46.42, as of 15:36 UTC. The stock has risen 29.4 percent since the start of the year, boosting the company’s market capitalisation to $30 billion.
The 33 analysts offering 12 month price targets for Twitter have a median target of $52.00, with a high estimate of $67.00 and a low estimate of $30.00.As of March 07, 2015, the consensus forecast amongst 40 polled investment analysts covering Twitter has it that the company will outperform the market. This has been the consensus forecast since the sentiment of investment analysts improved on December 17, 2014.