J Sainsbury (LON:SBRY) is trialling a service which will allow customers to order shopping via an app, and pick it up from stores half an hour later. The move comes amid the ongoing UK grocery war and follows rival Tesco’s (LON:TSCO) recent move to launch same-day grocery deliveries across the whole of the UK.
Sainsbury’s share price has been subdued in London in today’s session, having lost 0.82 percent to 241.70p as of 13:37 BST, largely in line with the selloff in the UK market, which has seen the benchmark FTSE 100 index dip 0.96 percent to 7,319.32 points. The blue-chip group’s shares have added nearly four percent to their value over the past year, but have given up some three percent in the year-to-date.
Sainsbury’s announced in a statement today that it was launching a trial to enable customers to order their shopping via the Chop Chop app and pick it up from store just 30 minutes later, for no fee. The trial is taking place at Sainsbury’s Pimlico store, where the supermarket’s one-hour delivery service Chop Chop is already available.
“We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility,” Clodagh Moriarty, Director of Online at Sainsbury’s commented in the statement.
Sainsbury’s move comes amid the ongoing supermarket war, which has seen German discounters and US e-commerce giant Amazon pressure profits at the UK’s ‘Big Four’ grocers. Reuters recently quoted data by industry research group IGD as showing that the UK’s online food market in particular is expected to grow by 54 percent to £16 billion in the five years to 2022.