Amazon targets Japan, Australian shopper growth

Amazon is making good o its plans to more easily reach a bigger share of the Japanese and Australian consumer market. The Alexa and Echo suite of goods is now availble for purchase in Japan while the Amazon Australia manager said new local warehouses would be open for business "really soon".

Amazon targets Japan, Australian shopper growth

Amazon’s plans to serve a global audience more fully has received a boost.

The tech giant’s Alexa and Echo range of goods is now available in Japan. And, Amazon’s Australian manager said it will soon be open for business there, locally.

Amazon shares closed lower Friday, at $1,125.35 and are poised to open a little in the red Monday, according to pre-market trading.

Japan invites Alexa goods

Last week, Amazon announced its Alexa and Echo tech goods were to be made available to Japanese-based consumers. That means the market for the tech developers signature voice-controlled assistants just got bigger.

“Tens of millions of customers already love Alexa and we’re thrilled to introduce her to our customers in Japan today, with an all-new experience designed from the ground up for Japanese customers, including a new Japanese voice, local knowledge, and over 250 skills from Japanese developers,” said Tom Taylor, Senior Vice President, Amazon Alexa.

“We’re also excited to expand the Alexa Skills Kit and the Alexa Voice Service, so developers and hardware makers around the world can create Alexa experiences for our Japanese customers.”  

The items should be available to ship from this week.

Amazon Australia in time for Christmas purchases?

Meanwhile, the Amazon Australia warehouses could be open and ready to begin deliveries to the Australian public in time for the holiday season.

While no set date has yet been announced, Amazon Australia’s manager Rocco Braeuniger, told an audience on the Sydney waterfront that the first Amazon shipments to Australian consumers were “really, really, close,” according to a Reuters report.

Australian shoppers are already able to make purchases on Amazon, but the shipments costs tend to be high and delivery lead-times long. Local goods warehouses will help bring those costs and timeframes down and help Amazon become a more affordable and practical option for Australian consumers.

Braeuniger confirmed that both Amazon online and Marketplace would both be available.

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