Google removes YouTube access from Amazon’s FireTV

In a row that has simmered over the past two years between Google and Amazon, tempers appear to have flared in the latest spat between the two global tech giants. Google shares and Amazon shares both closed higher in Tuesday’s US trading session.

Google removes YouTube access from Amazon’s FireTV

In a row that has simmered over the past two years between Google and Amazon, tempers appear to have flared in the latest spat between the two global tech giants. Google shares and Amazon shares both closed higher in Tuesday’s US trading session.

Shortly after the Wednesday open, Amazon shares were 0.23% lower at $1,139.00, while the Google stock was barely changed at $1,020.00.

Agreement struggles

After a row earlier this year where YouTube was removed from Amazon’s Echo Show, Google has now announced it will rescind access to YouTube on Amazon’s Fire TV, also.

Google released a statement on the issue, which read:

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services. But, Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products.”

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon," the Google statement added.

Amazon’s response included:

"Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible."

Consumers losing out over row

While its understandable that both businesses would prefer a fair reciprocity of use and support of each other’s tech on the others devices, the current problem is affecting consumer’s ability to enjoy Amazon tech properly.

Amazon also refuses to carry certain Google tech on it’s online retailer store, making it harder for some customers to easily purchase what they want.

Considering both businesses want to be their products and tech to be watched and used by as many people as possible, the decision to withdraw further support from each other, means they’re limiting their own ability to do that, as well as their competitor’s.

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