Amazon shares ended the Tuesday US trading session higher, after the global online tech giant announced it had experienced its strongest holiday sales period yet.
Amazon shared the news that over four million users had signed up from Prime membership in a single week. In addition, the Echo Dot was the number one Amazon device of the 2017 holiday sales period.
Amazon shares gained 0.72% to close at $1,176.76 in the Tuesday US trading session. Despite the strong performance, Amazon shares still remain below the record high of $1,195.83 achieved on November 27. Analysts are forecasting the global tech giant will surpass that level, however.
Amazon’s bumper holiday sales
Amazon published a press release Tuesday, detailing its stellar performance.
“Since Day One we have obsessed over what we believe our customers care about – incredible deals and low prices, fast and free shipping, and a wide selection of top products – and we continue to provide all three, all the time,” said Jeff Wilke, CEO of Amazon’s Worldwide Consumer department.
“We’re excited that people continued to join Prime this holiday…. Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before,” Wilke added.
Amazon’s performance in detail
Amazon shares gained after the retailing juggernaut gave some key details of its 2017 holiday period sales performance:
- Millions more Amazon devices were purchased in 2017 than previously.
- Twice as many Fire Sticks were purchased in 2017 than 2016.
- Echo Spot, Echo Dot and Echo Buttons all sold out – only pre-orders are currently possible.
- Amazon’s busiest day at its fulfilment centres was December 19th.
- Whole Foods sold over 500,000 lbs in sweet treats.
- Chocolate chip cookies was the most requested recipe from Alexa.
- Jingle Bells was the most requested song over the holidays.
It’s likely this holiday sales season will reaffirm many analysts upbeat view of the Amazon stock as the business prepares for another busy year in 2018.