Signalling a failure to reach a suitable agreement, Google has rescinded access of YouTube on Amazon’s Fire TV, ahead of the previously agreed date of January 1st. Amazon shares closed higher Thursday, while Google shares ended lower.
The move is the latest in a spat between the two over mutual support of each other’s tech products. Fire TV users will now be requested to open YouTube through a web browser page.
Google removed YouTube from Amazon’s Echo Show earlier this year. Meanwhile, Amazon refuses to sell some of Google’s products on its online retail site.
Amazon shares ended the US Thursday trading session 0.32% higher at $1,186.10. Google shares closed down 0.40% at $1,055.95.
Lack of agreement
The latest development follows news earlier in December that Amazon would sell Google’s Chromecast on it’s site. This latest YouTube move, however, suggests the two tech giants have failed to reach a suitable agreement.
Both firms have complained that the other doesn’t provide suitable support for each other’s tech. The spat has escalated over the past year. And while an agreement could still be achieved, this latest move makes that seem less likely.
Amazon, Apple in Saudi Arabia Move
Separately, Amazon and Apple are both reported by sources to be in talks to invest in Saudi Arabia, as the kingdom makes a major technology push.
Both tech giants are said to be in licensing discussions with Riyadh. The move comes as lower oil prices highlighted Saudi Arabia’s need to diversify away from being such an oil driven economy.
Both Amazon and Apple already sell products in Saudi Arabia through third parties. They are now seeking to establish a direct presence in the country, along with other tech firms.
Such a move would likely be welcomed by the Saudi Arabia population, of which around two-thirds of the population is under 30 and keen social media users.