Amazon shares moved higher in the US Tuesday trading session, boosted by further details highlighting a successful 2017 for the tech giant. The global retailer reported it had made over 5 billion deliveries to Prime members alone, last year.
Amazon shares made a strong start to the New Year, ending the US trading session 1.67% higher at $1,189.01.
Strong demand from Prime members
In a press release Tuesday, Amazon detailed just how well used its Prime membership delivery benefits proved to be, during 2017.
The still growing online retailer said that as well as taking advantage of the free Prime delivery option to the tune of over 5 billion deliveries, Amazon Prime members also enjoyed the host of other benefits open to them.
“Tens of millions of members around the world enjoy the many benefits included with Prime, and in fact, more new paid members joined Prime worldwide this year than any previous year,” said Amazon Prime’s vice President, Greg Greeley.
“Members used digital benefits like Prime Video, Prime Music and Prime Reading more than ever before,” Greeley said adding the company would use the Best of Prime feature to deliver more of what users wanted in 2018.
The most streamed Amazon originals were:
- The Grand Tour Season 1.
- Sneaky Pete.
- Manchester by the Sea.
Amazon added that in the US, the two most popular played songs on Prime Music were “Believer” by Imagine Dragons and “Something Just Like This” by The Chainsmokers & Coldplay.
Amazon interested in acquiring Target?
As Amazon details another successful year, well-known tech company analysts Gene Munster has made the claim that US store Target would be a good purchase for the retail and tech juggernaut, in 2018.
The Loup Venture analyst wrote earlier this week outlining his view.
"Amazon believes the future of retail is a mix of mostly online and some offline,” Munster wrote. “Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count."