Amazon share price news: tech giant could be planning bid for UK football streaming rights

Amazon shares ended the US Thursday trading day higher, amid speculation the tech giant is planning to bid for the streaming rights of UK premier league football. A number of reports on the topic have appeared across the media in recent days.

Amazon share price news: tech giant could be planning bid for UK football streaming rights

Amazon shares ended the US Thursday trading day higher, amid speculation the tech giant is planning to bid for the streaming rights of UK premier league football. A number of reports on the topic have appeared across the media in recent days.

Neither Amazon, nor the UK premier League have commented on the speculation.

Amazon shares closed 0.45% higher Thursday at $1,209.59. The Amazon stock price edged above $1,215 during the session.

Premier League rights winners to be announced in February

Amazon’s possible bid for the rights to show English Premier League football comes as the global tech company has made it clear that it wants to encourage more Prime Subscribers as they are more loyal to Amazon than non-Prime members.

The 2019/20 season will consist of seven packages of premier league football/soccer matches on offer from the UK’s Premier league. The number of matches in each package ranges from 20-32.

Sky Sports and BT Sport currently dominate the bidding for UK premier league football. If Amazon or other digital streaming companies show genuine interest in trying to win even more UK customers with a football package, there is the possibility it could drive rights prices even higher.

Among the live sport already available on Amazon’s TV package, are tennis and US NFL football. Neither of which are particular popular among a UK sports audience.

Amazon not just focussing on TV plans

While news of Amazon’s TV sporting plans is a popular topic, the retailing juggernaut isn’t limiting its focus to that area. Amazon’s Alexa could also soon help you cook dinner.

Amazon has added cooking abilities to Alexa and the device could soon have the ability to operate smart ovens and refrigerators. A number of home appliance brands, including Whirlpool, GE Appliances and LG are working on integrating Alexa with their smart appliances. 

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