Facebook shares end lower, social media giant tests ‘down vote’ button

Equities

Facebook shares closed down Thursday, meanwhile, the social media giant is testing a down vote button on a small number of US Facebook users.

Facebook shares closed down in the US Thursday. Meanwhile, it has emerged the social media giant is in the process of testing a ‘down vote’ button as a potential feature on public posts.

Facebook also announced Friday, it is expanding its London engineering hub and plans to increase the number of staff there.

Facebook shares ended 4.77% lower at $171.58, in the US Thursday. However, after-hours activity shows the Facebook stock is currently some 0.4% higher.

Not a dislike button

Facebook is testing a down vote button that a small number of US users have seen on their news feed. The button allows users to highlight inappropriate comments to public posts. When a user hits the ‘down vote’ button on a comment on a public post, that specific comment is then hidden from that user.

"We are not testing a dislike button,” Facebook is reported to have said in a statement. “We are exploring a feature for people to give us feedback about comments on public page posts. This is running for a small set of people in the US only.”

Rumours of a Facebook dislike button have been around since 2015. However, the addition appeared to have been ruled out when the social media firm unveiled it range of emotional responses.

Facebook’s London Engineering team to expand

Separately, Facebook announced Friday its intentions to increase its London-based engineering team that works on and develops user safety tech.

“London is home to Facebook’s largest engineering hub outside of the US, and by the end of 2018, we will double the number of people working in London on these issues,” Facebook said in a news release.

The areas the London-based engineering teams works on include:

Detecting and stopping fake accounts.

Protecting people from harm - reducing things like harassment and scams.

Improving ways to report content - making it easier for people to give us feedback about things that shouldn’t be on Facebook.