Facebook shares closed in positive territory, Monday, as the social media platform has made two new major hires related to its video content.
Former BuzzFeed Studios head, Matthew Henick will spearhead Facebook’s global video content team, while Mike Bidgoli, has left Pinterest to lead the Facebook Watch team. Both new Facebook employees shared their news in Facebook posts.
Facebook shares ended 2.14% higher at $180.40, in the US Monday trading session. Pre-market activity also has the stock in the green.
The news of the leadership staff additions to Facebook come as the global tech giant began an expansion of its video content in the summer of 2017.
“I’m excited to share that I'm joining Facebook to lead global video content strategy and planning,” Henick said in a Facebook post.
“I’ve always thought of Facebook as a storytelling platform at its core,” Henick wrote. “The future of storytelling is social. As media learns to wield the advantages of the digital world, a completely new video experience is emerging on mobile, with a potential for social and interactivity that we’re only beginning to tap,” he added.
While Henick will lead the platform’s video content strategy and planning, Facebook Watch, a new service, has also gained a new head of department.
The new service has been designed for shows to be shared and shown on Facebook. Those shows can include sporting events, or anything that has a story attached to it. And, as with other changes planned by Facebook, they can also be used to focus on local communities or building new ones.
“After nearly two incredible years at Pinterest, I have made a difficult but exciting decision to join Facebook,” Bidgoli said in his post.
“Facebook Watch has a vision to not just entertain, but to also connect people, spark conversations, and foster community — a vision that is ever so important in an era of divisiveness,” he added, as he begins his new role.