Netflix shares closed lower in the US Wednesday, just a couple of days after reporting healthy Q1 earnings and strong customer growth. The streaming service has quickly followed that good news up with a mobile preview service and a plethora of new content.
Despite that run of upbeat news, Netflix shares ended 0.46% lower at $334.52, Wednesday. And, the stock is also currently in the red in pre-market trading.
Netflix Mobile Preview
Mobile previews launch today on iOS and Android platforms and are a very quick loading, easy-to-use way for customers to check out new Netflix content and find out a little more about anything that interests them.
“Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix -- and find something great to watch even faster,” said Netflix Director of Product Innovation, Cameron Johnson.
The previews are described as being about 30 seconds long, in a vertical format that doesn’t require you to turn your phone.
“The previews are shown like a slideshow, so if you see something you like, you can tap play or add to your list. If not, you can swipe or tap the screen to advance to the next preview,” Johnson added.
New content for subscribers
The timing of the new mobile previews is perfect, coming just a day after Netflix unveiled a number of new content to its service.
Two new crime dramas have been announced, along with a new UK comedy series written by Idris Elba, Turn Up Charlie.
The online tech firm is also creating a new Dutch Original series is going into production, while over 100 shows from Europe will also be made available throughout the EMEA region during the course of 2018.
“With over 100 European projects launching this year, we are committed to being a voice for European entertainment, giving passionate local content creators a worldwide platform to share their vision, and offering consumers around the world unique and diverse stories they can discover and enjoy, anywhere, anytime and at the same time, no matter their place or language of origin,” said Ted Sarandos, Chief Content Officer at Netflix.