Amazon shares ended lower in the US Monday trading session but are poised to open higher Tuesday as the global tech giant announces an in-car delivery service for Prime members. The service is only available to compatible vehicles, in 37 US cities.
Amazon shares closed down at $1,517.86, Monday. However, the stock is currently trading in positive territory in pre-market activity.
In-car Amazon delivery service
Amazon unveiled the news earlier Tuesday. Jeff Bezos’ company can now deliver goods to Prime members’ vehicles when they’re parked in an accessible location near their home or workplace – or other places listed in users’ Amazon address book.
The service is available to customers who download the Amazon Key app and have a car that allows them to open and close it with the use of an online app, as a feature of the car.
“Since launching Amazon Key last November, we’ve safely delivered everything from cameras to collectable coins inside the home,” said Amazon’s vice president of delivery technology, Peter Larsen.
“In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them. And, with no additional hardware or devices required, customers can start ordering in-car delivery today,” Larsen added.
Amazon sues SetTVnow streaming service
Separately, Amazon is part of a film studio body who is suing tv streaming service SetTVnow for rights infringements.
The lawsuit against the streaming service, brought by the Alliance for Creativity and Entertainment (ACE), of which Amazon, Netflix and some Hollywood studios are members of, alleges SetTVnow streams programmes without paying the creators for their content.
“‘Setvnow’ and other piracy software applications undermine the legal market for films and television shows, causing harm to a vibrant creative economy that supports millions of workers around the world,” ACE said in a press release on the action.
“ACE is dedicated to protecting creators and reducing online piracy through dedicated actions against illegal enterprises like ‘Setvnow.’”