Google shares ended in negative territory in the US Tuesday, ahead of the tech giant’s major Gmail update. Sundar Pichai’s tech firm unveiled a raft of changes and improvements to its online email service that currently has over 1.4 billion active users.
Google shares closed 4.77% lower at $1,022.64, in the US Tuesday. The stock is currently marginally in the green in pre-market activity.
The major update, the biggest for the service since 2011, includes a number of interesting and useful changes. Among them are a secure, confidential mode in which you can create read-by or expire-by dates for emails you send.
This is just one feature that offers added protection for your most sensitive of electronic correspondence. Users also have the option to stop recipients from forwarding, copying, downloading or even printing out a message you’ve sent them.
These few updates alone highlight the significant thought that’s gone into the ‘new’ version of Gmail and how seriously the company is taking the protection of sensitive information.
“You can start using these new updates in Gmail on the web today, with some features appearing within the coming weeks,” said Gmail product manager Matthew Izzat in a blog post.
“Go to Settings (the cog wheel in the top right corner of your inbox) and select “Try the new Gmail.” If you want to switch back later down the road, you can go to the same place and select “Go back to classic Gmail,” he added, describing how to access the updated Gmail version.
Increased competition for Microsoft’s Outlook?
The Gmail update, which follows the tech giant’s upbeat Q1 earnings release Monday, underscores Google’s commitment to a more secure platform ahead of the incoming EU GDPR privacy rules.
It also gives users who value a secure, user friendly and versatile online email app more real choice. Microsoft’s outlook is now available to business and personal users as part of Office 365. Gmail, including in its updated form, is also available to users of Google’s popular G Suite service.