J Sainsbury (LON:SBRY) has promoted its online director Clodagh Moriarty to the new position of chief digital officer, the blue-chip grocer has said. The move comes amid the grocer’s ongoing plans to merge with Walmart’s Asda.
Sainsbury’s share price closed at 313.00p in the previous session. A spokesperson for the London Stock Exchange told Reuters that British stocks had failed to start trading this morning, with the opening auction having been delayed. The grocer’s shares have added more than 16 percent to their value over the past year, as compared with about a three-percent rise in the benchmark FTSE 100 index.
Sainsbury’s creates new digital role
Sainsbury’s announced in a statement yesterday that Clodagh Moriarty has been promoted to its Operating Board as Group Chief Digital Officer, with immediate effect. The grocer explained that she will create and lead the company’s “digital strategy, ensuring customers experience an integrated and seamless digital experience across Sainsbury’s, Argos, Sainsbury’s Bank and Nectar”.
Moriarty has been at the blue-chip grocer for eight years, most recently as Director of Online, running Sainsbury’s Groceries Online business.
Growing importance of online business
“The creation of the new Group Chief Digital Officer role demonstrates the importance we place in giving customers outstanding and seamless digital shopping experiences,” Sainsbury’s chief executive Mike Coupe commented in the statement.
The appointment comes amid the growing importance of online sales in the ongoing supermarket war in the UK, which has seen German discounters Aldi and Lidl, as well as e-commerce giant Amazon pressure sales of the country’s ‘Big Four’ grocers. Last month, online supermarket Ocado (LON:OCDO) secured a spot in the benchmark FTSE 100 index, further underscoring the change in the UK retail environment, with consumers increasingly turning to online shopping.