Google shares closed higher Monday ahead of news the global tech giant has signed a partnership deal with French supermarket chain, Carrefour.
The agreement makes Carrefour the first French supermarket to sign a digital agreement with the US giant which will help bring a new, fully connected grocery shopping experience to Europe.
Google shares ended the US Monday trading session 0.72% higher at $1,140.90 and the stock is also higher in out-of-hours activity. Meanwhile, by 1050 BST, Carrefour shares were 2.10% higher at €15.34.
Innovative connected grocery shopping
Google and Carrefour are working together on developing a new shopping experience that is expected to be available through Google Home and other connected home speakers, from 2019.
Carrefour is set to open an ‘innovation lab’ in Paris this summer in partnership with Google. Here, teams from both businesses will work together to create new shopping experiences for the French grocers’ customers.
“Shoppers today are saddled with disconnected experiences through the shopping journey, which often lead to abandoned shopping carts and low customer satisfaction and loyalty,” said Sébastien Missoffe, VP and Managing Director of Google France.
“I’m happy we’re contributing to Carrefour’s digital transformation through the deployment Google Cloud Platform and G Suite's collaboration tools,” Missoffe added.
Carrefour proud to be Google’s first French grocery partner
It’s no secret that European stores in particular have been working hard to create and provide a more connected shopping experience for their customers.
While online shopping is now increasingly popular, grocers like Carrefour have been discussing new and improved digital platforms and the development of omnichannel shopping, for some time.
“I would like to thank the Google teams, both in France and the United States for this strategic partnership for our two groups,” said Carrefour’s CEO, Alexandre Bompard.
“This alliance makes Carrefour the first partner of Google on grocery e-commerce in Europe, creating a strong bond between the two companies,” he said. “It allows us to accelerate our digital evolution and get a head start in deploying the omni-channel approach we want to offer our customers.”