Google shares ended higher Thursday as the global tech giant plans to open its next AI development centre in Ghana. It will be its first AI centre in Africa and comes as the continent is showing greater interest in machine learning.
In addition, Google has also updated its Ad settings options which will help users reduce the number of targeted ads they see.
Google shares closed 1.39% higher at $1,160.11. The stock is also in the green in out of hours trading.
Google’s new AI centre
Google announced this week its intention to open a new AI development centre in Ghana – its first in the continent.
“We’re announcing a Google AI research center in Africa, which will open later this year in Accra, Ghana,” said Jeff Dean, a senior Fellow at Google AI. “We’ll bring together top machine learning researchers and engineers in this new center dedicated to AI research and its applications,” he added.
Dean also explained that the new AI research centre would work local universities and other research centres. And, it would work with African policy makers on potential uses of AI in the continent.
“AI has great potential to positively impact the world, and more so if the world is well represented in the development of new AI technologies. So it makes sense to us that the world should be well represented in the development of AI,” Dean said.
New Ad settings
Google has also become the latest tech firm to update its ad settings and is now able to give users the option to reduce the number of targeted ads they see.
In addition to that, Google has created a feature that can now help you better understand why certain targeted ads are popping up when you’re browsing online.
As well as being a useful addition to users’ settings, its likely the new Ad settings options have been borne of the growing pressure on tech firms like Google to protect users’ data and to show an improved approach to personal user data privacy.