Microsoft shares fall; Partners with InMobi to offer AI-marketing insights

Microsoft shares closed lower Monday, ahead of news that the US tech giant has entered a strategic partnership with InMobi.

Microsoft shares fall; Partners with InMobi to offer AI-marketing insights

Microsoft shares closed lower Monday head of news Tuesday that the US tech giant is teaming up with Indian-based tech firm to provide its Azure enterprise customers with more marketing capabilities.

The move will see Azure users gain access to new marketing tools including AI-powered insights.

Microsoft shares ended the US Monday trading session 2.01% lower at $98.39. However, the stock is a little higher in pre-market trade.

Microsoft to expand Azure marketing capabilities

Microsoft said earlier Tuesday that it had agreed a deal with Indian-based mobile tech firm InMobi, that would help improve the capabilities its Azure service can offer enterprise customers.

Under the new agreement, InMobi will move to Azure as its preferred cloud provider. They will then collaborate on mobile marketing tech that enterprise Azure users can access.

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” Microsoft CEO, Satya Nadella said.

“The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world,” Nadella added.

Partnership to provide enhanced performance to global audience

The strategic partnership will see InMobi’s tech become available to a global audience. That’s something that will benefit the Indian-based tech firm, as well as Azure customers.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi.

“With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry,” Tewari added.

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