Walmart shares fall as the grocer adds new digital shopping features

Walmart shares ended lower Thursday after the US grocer announced a new 3D virtual tour option for shopping for its home products.

Walmart shares fall as the grocer adds new digital shopping features

Walmart shares closed in the red Thursday as the US-based grocer unveiled some new features for its digital shopping abilities. Online Walmart shoppers will soon be able to shop for items they see on a virtual tour.

It’s also set to allow online customers to easily purchase a group of household items that complement each other, with just one click.

Walmart shares ended the US Thursday session 1.19% lower at €85.86. The stock continued to move lower in after-hours trade, too.

Walmart’s 3D shopping experience

Walmart announced Thursday that a few short months after unveiling a new digital shopping experience for its home customers, it is working on adding some new exciting features.

The grocer is testing 3D virtual shopping tour, where users can log on, virtually look around a room and buy any of the up to 70 goods on show, just by clicking on the items of their choice.

The US store said this feature would be enhanced soon with an additional feature – buy the room. With buy the room, an online shopper can buy a group of complementary items that are shown together in the virtual room, with just one click.

This will initially be focussed on items for college students and offers a quick and simple way to buy everything a student needs for when they move to a dorm room for the first time.

US grocer continues to improve its digital channels

The grocer unveiled its new online, digital shopping features in a press release.

“Since launching the new home experience back in February, we’ve been hearing great feedback from customers commenting on our stylish home décor at affordable prices,” said Walmart’s Anthony Soohoo, SVP and Group General Manager, Home, US e-Commerce.

“While we are launching these new features for dorm rooms and small space living, we know that they could have applications elsewhere and will continue to listen to customer feedback to determine how to implement them more broadly on the site,” he said.

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