Facebook shares fell in the US Thursday, amid news the social media platform has expanded its fact-checking capabilities in photo and video content. The tech giant said its independent, third-party fact checkers will now also check photo and video posts for their authenticity, too.
Facebook shares ended the US Thursday trading session 0.40% lower at $161.36. The stock is currently a little higher in out-of-hours activity.
Facebook expands visual fact checks
Facebook said Thursday, it is constantly working to develop new technology and build new partnerships to fact check the content that is posted and shared on the platform.
And, building on the successful partnerships it now has with third-party written content fact checkers, it has expanded their responsibilities to include checking the truth behind photo and video posts on the Facebook site.
“Similar to our work for articles, we have built a machine learning model that uses various engagement signals, including feedback from people on Facebook, to identify potentially false content,” said Facebook product Manager, Antonia Woodford.
“We then send those photos and videos to fact-checkers for their review, or fact-checkers can surface content on their own,” she added.
Facebook said that misinformation via photos and videos is usually one of three categories:
- Manipulated or fabricated.
- Out of context.
- Text or audio claim.
The expansion of photo and video fact checking is designed to drastically reduce the amount of misinformation that is created and shared via more visually engaging posts.
Facebook could give users more control
During a Facebook event in London, which is running until September 16th, UK and European Facebook bosses are working to be more transparent and giving users the opportunity to ask questions about data privacy and user control.
In a Q&A session held by UK Radio 1’s Newsbeat, top UK Facebook executives answered numerous questions on how users can have more control over their account and what they see as well as concerns over the social media platform’s data privacy policies.
“We're hearing loud and clear that we could do a much better job of helping to inform people in a really clear and simple way,” Facebook’s UK and Ireland director, Steve Hatch said at the forum.