Apple shares are lower Thursday, as the tech innovator has expanded its privacy, data download site for EU users, to its US customers. US and other global users will be able to view all the data their Apple devices have collected and sent to Apple. They will also have the option to delete that information.
By 1640 BST, Apple shares were 1.80% lower at $217.20. The stock has been moving broadly lower, in recent weeks.
Apple expands privacy management options
Expanding on the data privacy options given to EU users, earlier this year, Apple has launched a new site for its US and other global users, where they can view and manage their data and privacy settings for their Apple devices.
The new site allows Apple users to input their details and see all the data their Apple devices have generated about them and sent through to the tech giant. The site gives users all the company’s privacy and data policies. It also allows them to more easily manage their privacy settings, as well as completely erase all or some of that data.
This feature shows Apple moving away from Facebook and Google, who’s privacy policies and data handling are no where near as transparent.
Indeed, after initially stating at the launch of Facebook’s new video messaging and smart speaker, Portal, that it wouldn’t use any user generated data for advertising purposes, Facebook has now updated that view and said the data could be used in that way.
iPhone XR available for pre-order, Friday
Separately, the iPhone XR model is available for pre-order, from Friday October 19th.
Apple said it will be available in 64GB, 128GB and 256GB models in black, white, blue, yellow, coral and red, with prices starting at $749. The phone is expected to be available to customers a week later, on October 26th.