Apple shares are higher in the US Tuesday, as the tech innovator unveiled updated versions of its second-tier tech. The iPad, MacBook Air and Mac Mini have all been shrunk, tweaked and given a tech refresh. They now, once again, more closely resemble the state-of-the-art tech that’s available from the company’s latest iPhones.
By 1630 BST, Apple shares were 0.50% higher at $213.30. The stock has been trending broadly lower over the past four weeks of trading.
Apple iPad Pro
Catching most initial headlines was the iPad Pro. This higher-end iPad is now thinner than previous versions. And, in line with its latest iPhones, has more screen space and facial locking security.
Apple hailed this latest iPad Pro update as “marking the biggest change to iPad ever.”
“The new iPad Pro is a huge step forward for powerful, creative, mobile computing; it has an all-new thinner design, speeds through projects with the super-fast A12X Bionic chip and unlocks with a glance using Face ID in any orientation,” said Apple’s senior VP of Worldwide Marketing, Philip Schiller.
It’s also loaded with:
- A high-speed USB-C connector.
- Louder speakers.
- Faster wireless.
- Packed into a thinner device, with an all-day battery life.
Apple updates galore
The iPad wasn’t the only device to get the full update treatment from the Cupertino-based tech giant.
The MacBook Air has been updated and now has a higher resolution screen, touch ID, improved sound all with a thinner and lighter design.
And, the newest version of Mac Mini, has much more memory and processing power than before. In addition, it now features super-fast, all-flash storage.
The upgrade to these ‘other’ Apple products follows a dreadful second quarter of sales for the trio of tech. Indeed. 2018 second quarter Mac sales were the worst since 2010.
“They really wanted to show the world they haven’t forgotten about the iPad and the Mac,” said Mika Kitagawa, a senior principal research analyst at Gartner, according to a Reuters report.