iNVEZZ.com Thursday, December 19: British Sky Broadcasting (LON:BSY) yesterday announced that it had launched sports content from its Now TV over-the-top service on Apple TV web streaming boxes in the UK for the first time.
The Sky Sports Day Pass costs ₤9.99 and gives sports fans with Apple TV instant access on their TV to enjoy live sports for 24 hours. The pass activates upon purchase and is billed directly to the iTunes account.
Gidon Katz, Director of NOW TV, comments: “The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa.”
While the offering from BSkyB is limited and expensive, it’s a major step forward for the Apple TV service in the UK. Premium TV content without the need for a cable or satellite subscription could pose a significant challenge to services such as Netflix.
BSkyB buys back shares
BSkyB this week bought back 15,648 ordinary shares at the volume weighted average price of 799.84p apiece for cancellation. As of 08.50 UTC today, the group’s shares were trading 7.50p or 0.95 percent higher at 799.00p.
Sky criticised for condom ad after kids’ movie
The British advertising watchdog has criticised British Sky Broadcasting for airing a condom commercial right after showing family movie Ice Age 4: Continental Drift.
Viewers complained to the Advertising Standards Authority that the ad was inappropriately scheduled as Ice Age 4 was likely to appeal to audiences under the age of 16. In its defence, BSkyB said that the ad was aired at 21.32, in line with a restriction that it should not be aired until after 21.00.
The watchdog said that while the ad was in line with the post-21.00 restriction, broadcasters needed to “exercise responsible judgement” on scheduling to “avoid juxtaposition” with certain programmes. “We told BSkyB to take more care with their scheduling in future,” ASA said.
Analysts on BSkyB
Deutsche Bank reiterated its ‘buy’ rating on BSkyB’s shares in a note sent to investors on Tuesday. The bank gave the stock a price target of 1,100.00p.
Eight equity analysts rate BSkyB’s shares as a ‘sell’, six give them a ‘hold’ rating and 11 call them a ‘buy’. The stock presently has a consensus rating of ‘hold’ and an average price target of 883.75p.
As of 08.46 UTC buy BSkyB shares at 799.05p.
As of 08.46 UTC sell BSkyB shares at 798.95p.
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