Auto Trader Group

Auto Trader Group traced its roots to 1977 when John Madejski established Thames Valley Trader. This was a classified advertising magazine serving the small region around Thames Valley. Thames Valley Trader later changed its name to Auto Mart & Trader. In 1988, the company acquired a new name, Auto Trader Group. The company began to publish digital magazines in 1996. In 2015, Auto Trader Group gained admission to the London Stock Exchange where it trades under the ticker AUTO. Auto Trader Group has its headquarters in Manchester, United Kingdom. The company specializes in the Technology sector, where it produces internet content and information. The company operates in the UK and Ireland, where it publishes vehicle advertisements. The targeted clients include manufacturers, private car sellers, and insurers. The target market includes logistics firms, retailers, and home traders. Primarily, the company operates digitally via its website called Autotrader.co.uk. Other platforms include an Android and iOS app.

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