Fitbug Holdings

Fitbug Holdings PLC was founded in 2000 with the aim of providing products and services for customers in the wellness sector. The products and services target, especially the wearables niche within the wellness ecosystem. In addition, the company offers a platform for health coaching for customers within the United Kingdom. However, Fitbug changed its name to Kin Group Plc in 2017 after an acquisition.

Later on, Kin Group acquired Bidstack Ltd and went on to change the name to Bidstack Group Plc. Before its acquisition, Bidstack was a software company that developed advertising solutions for in-game advertisements. The company targets game developers and game publishers as their primary customer base.

Bidstack Group Plc’s shares trade on the London Stock Exchange with BIDS as its symbol. The company has its headquarters in London, the United Kingdom. Bidstack’s major business activities include providing native in-game advertising products and services. The Fitbug part of the company continues to focus on the wellness industry.

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