Established in 1982 by Mike Ashley, Sports Direct is one of the largest sports goods retailers in the United Kingdom. The company, through its subsidiaries, retails sports and leisure clothing, as well as footwear and equipment in the U.K. and around the world. Headquartered in Shirebrook, the U.K., the company operates under six segments of U.K. Sports Retail, Premium Lifestyle, as well as House of Fraser Retail, Wholesale and Licensing, Rest of the World Retail. In addition to offering products under its own brand, the company also offers through third party brands such as Everlast, Lonsdale, and Karrimor.
Sports Direct International Plc. operates 540 retail stores across the U.K. and Ireland supplemented by 251 sports retail stores in Europe. It also operates stores in Malaysia and the U.S. The company has its stock listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.