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Long-term Stock Investing

New to the investing game? Long-term stock investing is one of the least risky ways to get started. Our introduction to stock investing offers you the knowledge and tools necessary to feel confident when choosing a stock.

19 Lessons
30th November 2019
Updated: 2nd November 2020

If our Stock Markets 101 course was your introduction to stock market investing, think of the Stock Investing course as the next step, your intermediate-level guide to investing. Just remember, this is not a get-rich-quick scheme and takes time, patience, and emotional stability.

This course will teach you how to go from basic concepts to more advanced investing techniques. You’ll also learn how to break down companies’ financials in multiple ways in aid of assessing your investment opportunities.

Key course lessons
  • Growth and Value Investing Strategy: The more investing options you have, the better. By learning how to buy stocks that show strength as well as stocks trying to recapture their lost glory, you’ll have more choices at your disposal.
  • Financial Analysis of Company: This is your launching pad into companies’ balance sheets and quarterly statements, teaching you what strong fundamentals look like and how you can parlay that knowledge into investing success.
  • Price-To-Earnings Ratio: One of the longest-running investment strategies is to evaluate stocks based on their price-to-earnings ratios. This investment approach dovetails well with an overall value investing strategy, since the price element in the P/E ratio tends to favour stocks that aren’t too highly priced.
  • ROE Importance in Investing: You’ve heard the expression about getting the most bang for your buck. The investing world equivalent is return on equity, a key marker of a stock’s financial health and often a precursor to big price gains.
Main course takeaways
  • Figure out your core investment strategy
  • Understand companies’ financial statements
  • Evaluate indicators of fundamental strength
  • Learn about next-level investment concepts such as share buybacks
  • Recognise a company’s efficiency via its return on equity, return on assets, and return on invested capital


  • Understanding of basic stock terminologies and what they mean.
  • If you’re not confident, we suggest reading through the Stock Markets 101 course first.

Course overview

Investing Strategies

Growth Investing Strategy

Value Investing Strategy

Financial Statements

Balance sheet basics

Key balance sheet components

Profit and loss statements

Understanding statement of changes in equity

Cash flow statements

Dates associated with corporate actions

Financial Analysis

Financial Analysis of a Company

P/E - Price to Earnings Ratio

P/B - Price to Book Value

Market Capitalisation

ROE and Its Importance in Investing

Return on Assets (ROA)

Return on Invested Capital (ROIC)

Debt to Net Income Ratio

Share Buybacks

By Harry Atkins
Harry joined us in 2019 to lead our Editorial Team. Drawing on more than a decade writing, editing and managing high-profile content for blue chip companies, Harry’s considerable experience in the finance sector encompasses work for high street and investment banks, insurance companies and trading platforms.
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