Above the line

Updated: Aug 20, 2021

Promotional expenditure incurred by a firm on selling its products or services by means of direct advertising, such as through television commercials, newspaper advertisements and posters. Below the line expenditure includes all other promotional sales expenditure, such as that incurred by special offers, free gifts and in-store displays.

Reference: The Penguin Business Dictionary, 3rd edt.

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James Knight
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James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.