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Bundling

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Updated: Aug 20, 2021

The marketing of related products as a single unit. The price of the bundle is set at less than the sum of the prices of the separate items. For example, a computer is usually supplied in a bundle with software. Bundling is an example of second-degree price discrimination and is employed to increase profit by exctracting additional consumer surplus.

Reference: Oxford Press Dictonary of Economics, 5th edt.


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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.