Bundling

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Updated: Aug 20, 2021

The marketing of related products as a single unit. The price of the bundle is set at less than the sum of the prices of the separate items. For example, a computer is usually supplied in a bundle with software. Bundling is an example of second-degree price discrimination and is employed to increase profit by exctracting additional consumer surplus.

Reference: Oxford Press Dictonary of Economics, 5th edt.



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James Knight
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James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.