The marketing of related products as a single unit. The price of the bundle is set at less than the sum of the prices of the separate items. For example, a computer is usually supplied in a bundle with software. Bundling is an example of second-degree price discrimination and is employed to increase profit by exctracting additional consumer surplus.
Reference: Oxford Press Dictonary of Economics, 5th edt.
Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >