Updated: Aug 20, 2021

A marketing term for a retailer who deals in the wares of certain i sp)ecified manufacturers, having perhaps the sole agency for an area. He buys and sells on his own account and is not therefore an agent for the manufacturer.

Reference: The Penguin Business Dictionary, 3rd edt.

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James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.