In page navigation
Full-line forcing
Invezz is an independent platform with the goal of helping users achieve financial freedom. In order to fund our work, we partner with advertisers who compensate us for users that Invezz refers to their services. While our reviews and assessments of each product on the site are independent and unbiased, brands may pay to appear higher up our table rankings or place ads in specific areas of the site. The order in which products and services appear on Invezz does not represent an endorsement from us, and please be aware that there may be other platforms available to you than the products and services that appear on our website. Read more about how we make money >
The practice whereby a seller forces a buyer to take several products rather than just one of them, and hence forces him to take a ‘full line’. It can be used most effectively when the seller has a monopoly in some of the products but has competitors in the others. The full-line force can then be used to extend the monopoly power of the firm at the expense of competing firms. An example of a full-line force would be where colour film is sold ‘process paid’: that is, on purchase of the film, the buyer would also pay a charge for developing the negative. Thus the buyer does not have the option of buying the film separately from the processing.
Reference: The Penguin Business Dictionary, 3rd edt.
More definitions
Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >