Full-line forcing

Updated: Aug 20, 2021

The practice whereby a seller forces a buyer to take several products rather than just one of them, and hence forces him to take a ‘full line’. It can be used most effectively when the seller has a monopoly in some of the products but has competitors in the others. The full-line force can then be used to extend the monopoly power of the firm at the expense of competing firms. An example of a full-line force would be where colour film is sold ‘process paid’: that is, on purchase of the film, the buyer would also pay a charge for developing the negative. Thus the buyer does not have the option of buying the film separately from the processing.

Reference: The Penguin Business Dictionary, 3rd edt.

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James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.