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Gross margin
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In a retail business, the margin on a sale which is the difference between the purchase price of a good and the price paid by the retailer, i.e. it makes no allowance for overheads, stock appreciation or tax. The gross margin is sometimes loosely referred to as gross profit, but this tenn has a different, strictly defined meaning in accounting
Reference: The Penguin Business Dictionary, 3rd edt.
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