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A popular name for the very large supermarkets sometimes known as superstores that are often found on lowrental land away from the main town or city shopping areas. The range of goods carried and the generally very competitive prices attract customers who prefer to accomplish a week’s shopping at one time and in one place. As most customers tend to come by car, large car-parks are an important feature of such stores. Most hypermarkets are operated by large national retailing groups which make a business
Reference: The Penguin Business Dictionary, 3rd edt.
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