List price

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Updated: Aug 20, 2021

Usually the manufacturer’s recommended retail, or wholesale, selling price. Where price maintenance agreements do not apply, prices may sometimes be dropped below list price to encourage custom and/or increase turnover. This is a practice much favoured by discount stores, supermarkets, hyper-markets and cash-and-carry warehouses.

Reference: The Penguin Business Dictionary , 3rd edt.



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