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Mail order firm

Updated: Aug 20, 2021

A firm selling a very wide selection of goods, but by post rather than through retail premises. It employs agents who take orders, which are dealt with by a central organization. The agent has an elaborate catalogue and is paid commission on his sales. The goods are sold at competitive prices, the economics in marketing enabling the firm to allow the customer to pay in instalments without necessarily charging him a higher price.

Reference: The Penguin Business Dictionary , 3rd edt.

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James Knight
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James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.