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Public relations

Updated: Aug 20, 2021

This concerns the relationship between a business or individual and the general public. A public relations officer or firm is employed to create goodwill towards the business or individual, to put forward its point of view in a manner which is likely to appeal and to keep a which is likely to appeal and to keep a step to alter it if necessary.

Reference: The Penguin Business Dictionary , 3rd edt.

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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.