Updated: Aug 20, 2021

Many retail outlets, from supermarkets to petrol stations, now adopt the principle of self-service. Under such a system, the customer takes such goods as he requires and pays for them in total on leaving the premises. This eliminates the need for counter staff in shops and is particularly prominent where branded goods are being sold and the retailer’s advice is not necessary – or even desirable. Goods are generally displayed with the aim of making shopping easier and prices are marked upon them. Shops often supply wire baskets or trollies and a great deal of persuasive advertising. Although such a system increases the possible loss from shoplifting, such a risk is generally outweighed by quicker service, greater returns and considerably reduced staffing levels.

Reference: The Penguin Business Dictionary , 3rd edt.

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James Knight
Editor of Education
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets.... read more.