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Buy Amazon Stock

Ready to invest in Amazon shares? Great! If you don’t know the ins and outs of investing, we’ll take you through all the basics and help you buy Amazon shares. It’s easy to see why you might be drawn to the possibility of buying shares in a company like Amazon. But knowing how to execute a trade and making a profit are two very different things. If you’re already well versed in online investing we can help you to identify the best stockbrokers online and make smart, switched on decisions with your money.

Buy Amazon stock, right now

Ready to buy Amazon shares? Click below to choose the online stockbroker that works best for you.

Key Features
Leader in Crypto CFDs
Cryptocurrency Education Centre
Easy to use Trading Platform
Min Deposit
Start Trading View key features
Key Features
Leader in Crypto CFDs
Cryptocurrency Education Centre
Easy to use Trading Platform
Key Stocks
Payment Methods
Credit Card, Debit Card, Skrill
24Option is an online CFD broker providing an intuitive trading platform designed with the latest technological advancements that are geared towards new traders as well as professionals.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 81.27% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money

Trade Amazon shares, right now

Looking for an option other than long-term investing? You can also trade Amazon shares. We’ve reviewed the best low-fee online brokers for higher-volume trading, allowing you to make an educated assessment and pick the best broker for you.

Key Features
Trade +2000 CFDs on Shares, Forex, Indices, Crypto, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Min Deposit
Start Trading View key features
Key Features
Trade +2000 CFDs on Shares, Forex, Indices, Crypto, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Payment Methods
Credit Card, PayPal, Skrill, Bank Transfer
Plus500 is a leading provider of Contracts for Difference (CFDs), delivering Leveraged trading on +2,000 financial instruments, including Forex, Commodities, Indices, Shares, Options and Cryptocurrencies.
76.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

How to buy Amazon shares in 7 simple steps

If you’re contemplating an investment in Amazon stock make sure you’re equipped with the knowledge and insight you need to make a good call. Take your time evaluating Amazon’s stock before choosing the method you want to use to buy Amazon stock. Once you’re satisfied that you’re making an informed decision you can get down to the task of buying stocks like Amazon.

Investors sometimes start buying shares online with a relatively small amount of money. As they gain experience, they might then raise the amount of money they’re willing to risk and try out more complicated investing and trading methods. Here’s a quick checklist to follow as you consider buying Amazon stock.

  1. Know the company. However well-known Amazon is, it’s important to ask fundamental questions before investing. What is Amazon? How did the company get its start? How did it grow? Is Amazon’s revenue and profit growth picking up? Is the company innovating? The more you know about Amazon, the better positioned you’ll be to make smart investment decisions.
  2. Learn the basics. This includes all the terminology that comes with buying Amazon stock, such as bid price and ask price. It also includes the different ways you can invest in Amazon, such as share-dealing and trading…
  3. Share-dealing vs Trading. Share-dealing is a form of investing that involves buying Amazon shares. There are two ways you can make money from share-dealing: The first is when you sell shares at a higher price than they were valued at when you bought them. The second can come from dividends. Some companies issue dividends to shareholders as they share their profits. Trading Amazon stock usually refers to a shorter-term approach to investing, including buying and selling Amazon shares on the same day (also known as day trading). If you choose to day-trade shares in Amazon, you’re more concerned with reading the company’s chart than you are with projecting how consumers will choose to buy books and toasters in the future. 
  4. Decide your budget. When you first decide to buy Amazon shares, it’s a good idea to go in with a smaller budget. Say, a couple thousand pounds or less. With Amazon trading around $1800 a share, that might mean simply buying one share. As your experience grows, you might start to take a more aggressive approach.
  5. Choose a broker. There are many different online brokers you can use to buy and sell Amazon stock, including brokers that only charge a few dollars per trade. Find a broker that makes trading easy, while also offering low fees and a strong reputation.
  6. Assess market conditions. When the stock market is going up sharply (a ‘bull market’), most stocks rise. When the stock market is going down sharply (a ‘bear market’), most stocks fall. Follow the broader market trend, rather than trying to fight these prevailing headwinds.
  7. Make your first investment. You’ve learned all about Amazon’s business, and the basics of stock market investing. You know your budget, you’ve found a broker you like, and you’ve ensured that the market is strong. What now? Simply log onto your online brokerage account, type in Amazon’s ticker symbol (AMZN), make sure that the price Amazon is trading at isn’t too high, then hit the Buy button. Congrats! You now own Amazon shares.

Ways to invest in Amazon – share-dealing vs trading

There are a few options to buy Amazon shares, as well as to sell, and trade AMZN shares online, depending on your preferred investing strategy. Here are some popular options:


Share-dealing is a form of investing that involves buying Amazon shares. It’s usually denotes a longer-term approach than trading shares for a quick profit. 

  • Pros: You won’t need to master chart-reading and technical analysis. If Amazon starts going up, holding for a longer period of time could result in an impressive profit.
  • Cons: You’re tying up your money for a longer period of time, instead of having it free to make other transactions. If Amazon starts falling right after you buy its stock, it could be a tough emotional journey to sit through a major correction.

CFD trading

A CFD is a ‘contract for difference’. CFDs are investment derivatives that let you speculate on the price movement of a given asset (such as forex, commodities or Amazon stock) without actually owning that particular asset (in this case, shares of Amazon).  

  • Pros: With a CFD, you only need to deposit a percentage of the total trade value. The broker provides the rest. Because you’re trading with leverage you’ll make a bigger profit if Amazon’s stock rises than you would if you only ventured your own money.
  • Cons: Just as trading with leverage nets you more money if Amazon shares rise, it also raises the size of your loss if the stock falls. Also, be wary of leaving a leveraged CFD position open for more than a day – you’ll usually have to pay overnight fees. Finally, while CFD trading can make sense as an alternative to owning and storing gold bars or piles of currency, it can make less sense for trading stocks, since you lose the voting rights and potential dividends that can come with owning actual shares.

The more you know, the better equipped you’ll be to buy or trade shares of Amazon. Read our stock trading guides and CFD course to get you up to speed. Or, if you’re ready to buy Amazon shares, click on the above links. 

How to buy, sell and trade Amazon shares for beginners

Here’s the ins and outs of what you need to know before you buy, sell or trade shares in Amazon:

Buying Amazon shares

Generally, this involves using an online broker. Buying Amazon shares is a good idea for investors who want to hold for longer periods of time. Log onto your online brokerage account, type in the ticker symbol of the stock you want to purchase (in this case AMZN), click Buy, and within a couple of seconds you will own shares. 

Selling shares

When you sell Amazon shares you bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for as long as possible, hoping to get the biggest profit possible. Or, if you see that Amazon’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits rather than being greedy in hoping for more.

Trading shares

You can trade Amazon shares either through conventional transactions, or by using a CFD broker. If you choose the latter, make sure you understand the risks that come with trading on leverage and factor in the extra fees that CFD brokers often charge.

Our top tips for investing in shares of Amazon

If you feel confident that you have a solid overview of how to invest in Amazon shares you might be ready to take the plunge. Here are some key points to remember before you invest:

  1. Be sure about your budget. Make sure the amount you invest isn’t more than you can afford to lose. You don’t want to end up in debt.
  2. Choose the right approach. Make sure the investment strategy you’re using fits your investment goals, and your risk tolerance. The more experience you gain, the better equipped you’ll be to take on riskier and more complex methods of investing.
  3. Stick to a logical investing plan, and don’t get swayed by emotion. Follow a sound plan, and you’ll be more likely to achieve success. Letting emotions like fear and greed affect your decision-making can lead to negative results.
  4. If market conditions change, be ready to react. When the stock market falls, you can avoid going down with the ship. Keep prevailing market conditions in mind when making decisions.
  5. Learn from your mistakes. You could easily make a mistake when you buy Amazon shares, whether you’re a beginner or an expert investor. If things don’t go to plan be sure to analyse your mistakes. Figure out what went wrong and how you can improve. You can apply these lessons in the future and produce better results.

Unsure which platforms to use?

Still not sure where to go from here? That’s normal. Here’s a list of considerations to help you decide your next move:

  • Budget size. If you have a budget of a couple thousand pounds or less, keep things simple by just buying one share of Amazon, with an eye toward potential profit when you sell. If you have a larger budget (say, greater than £10,000), you have a greater number of logical options to work with, including day-trading, CFD trading, or buying multiple shares.
  • Risk assessment. The more you know, the better equipped you’ll be to deal with risk. If you take the time to learn, more complex investing options could make sense for you. For instance, you can choose to sell Amazon shares short. When you sell shares of a stock short, you’re betting that the price will go down, not up. If you don’t feel you’re ready for that challenge, you can always try to protect your investment. For instance, if you buy shares of Amazon at $1800 per share, you can put in a stop-loss order at $1620 per share. Consequently, if Amazon’s stock starts falling, you won’t lose more than 10% on your investment. 
  • Market conditions. Let’s say that stocks have fallen into a declining market (also called a ‘Bear Market’). In such circumstances more defensive investment strategies – such as bonds or commodities – are perhaps a better bet than growth stocks, like Amazon. On the other hand, if the stock market is performing well, take advantage and buy shares in Amazon. You can follow the latest stock market news right here on our site.
  • Know your investing goals. If you’re trying to make money quickly, take the time to learn about faster-moving trading techniques such as day-trading Amazon (buying and selling shares on the same day). If your timeframe is more like 20 years, you can simply buy Amazon stock based on your long-term faith in the company.
  • Keep track of emerging trends. Technology is always evolving, bringing with it exciting new investment opportunities. When the Internet took off, stocks like Amazon reaped the benefits. But don’t disregard the possibility that innovative Amazon challenger may one day emerge. Consider how that might affect Amazon’s market share and overall financial health.

What is Amazon?

Amazon is a company that got its start selling books online, way back in the early days of the Internet. Since then the company has grown into the largest online retailer in the world, selling virtually any item you can imagine and redefining consumer behaviour across the planet. For more information on Amazon, including charts, live prices, analysis, and more, visit our Amazon stock price page.

Try some of our stock market courses for beginners

Our stock market courses are designed to equip you with the fundamental skills you need to become a savvy, clued up investor. If you’re still not ready to buy shares in Amazon take a tour of our site and you’ll find all the information you need to invest with confidence.

Latest Amazon news

By Harry Atkins
Harry joined us in 2019 to lead our Editorial Team. Drawing on more than a decade writing, editing and managing high-profile content for blue chip companies, Harry’s considerable experience in the finance sector encompasses work for high street and investment banks, insurance companies and trading platforms.
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