Looking to invest in the stock market, either for the first time or as part of an existing trading strategy? Opting to buy, sell, and trade shares of ITV could be a good idea. We will teach you the vital investing principles you’ll need to be ready to invest in ITV, or any other stock so you can invest with confidence. We’ve produced this page and plenty of other educational articles to help you be well equipped to trade stocks successfully.
Ready to invest? Then click the links below. Need more time to study first? Keep reading and we’ll take you through what you need to know.
Buy ITV stocks, right now
If you feel confident buying ITV stocks, riding out bumps in the market, and ideally holding for significant long-term gains – get started today by selecting a stockbroker:
Trade ITV stocks, right now
Trading shares is a shorter-term investment approach than buying shares. When trading shares of ITV, you’re trying to make money faster by trading and investing more frequently – as you would when day trading or swing trading. We’ve reviewed the best low-fee online brokers to help you get the most out of this kind of trading and make maximum profits.
How to buy ITV stocks in 7 simple steps
Blending solid fundamental and technical analysis will make you well prepared to buy shares of stocks like ITV, and make money in the process. This might seem intimidating for first time investors, so we’ve come up with some helpful steps to follow before you buy ITV stock:
- Get to know the company. How has ITV built its British television empire over the past 65 years, and how is it holding up in a competitive media environment? The better you understand how ITV does business, the better your chances of success when you buy ITV stock.
- Learn the basics. To become a more successful investor, you’ll want to learn as many of the key terms and tenets linked to the stock market as possible. Our educational courses on investing and trading are great places to start. In general, the better you understand the stock market, the higher your chances of devising a successful investment strategy.
- Decide if you want to be share-dealing or trading. Share-dealing is when you buy shares of a company, with the idea of holding onto these shares as the company increases in size and value over time, generating large long-term profits. When share-dealing you can make money from selling your stocks at a higher price than you bought them, or via quarterly dividends if the company pays to investors. Trading shares is a shorter-term approach than share-dealing. When trading ITV stock, you’ll want to learn how to read financial charts accurately and quickly (technical analysis). As these trades happen fast and are more about reading and anticipating short-term stock price fluctuations, you don’t need as solid a grasp on fundamental analysis when trading shares.
- Set a budget. When you start investing, begin with a smaller budget, something like £1,000. This helps you learn the ropes while not risking too much of your capital. ITV stock trades around £65 per share, so you can comfortably buy 15 shares with that starting amount. As you gain experience and make more money, a bigger budget (£10,000 or more) will allow you to buy more shares, or make higher-frequency trades without worrying as much about transaction costs (such as overnight fees) adding up and impacting your profits.
- Choose a broker. An easy-to-use platform, a strong reputation, and low transaction costs are the hallmarks of a great online broker. There are a variety of brokers out there, and we’ve reviewed the top platforms to help you choose the right option for you.
- Evaluate the state of the stock market. When the stock market rises 20% or more in a stretch, that’s a bull market, and most stocks tend to rise in this situation. When the market falls 20% or more, that’s a bear market, and most stocks head lower as confidence falls. You don’t need the market to be at either of these extremes before investing (usually it isn’t), but you want to ensure that in general stock prices look set to rise before buying stocks in ITV.
- Make your first investment. You’ve researched ITV’s business as well as its stock. You’ve set an investing budget, found an online broker you like, and confirmed the market looks healthy. Now simply log into your online brokerage account, type in ITV’s ticker symbol (ITV), check that the stock price works for your strategy, then buy.
Ways to invest in ITV
You can buy or trade shares of ITV online in multiple different ways, with the following two methods being the most widely used:
Share-dealing involves buying and holding shares for an extended period of time, with the goal of making bigger profits. It’s a longer-term investment method than trading shares, which is a higher-frequency approach designed to deliver quicker gains.
- Pros: Share-dealing can lead to big gains if you can hold onto a stock that rises over time and ride out the market’s little blips on its way up. Share-dealing gives you more time to dig into a company’s fundamentals, rather than obsessing over short-term technical analysis.
- Cons: Share-dealing means holding shares for longer, which brings up the concept of opportunity cost: pursuing one investment opportunity ties up your money and can mean missing out on others. Also, if ITV’s stock starts falling after you buy then you may have to cut your losses, or else sit through a potential correction and hope the fall in value isn’t considerable.
A CFD (contract for difference) is an investment derivative that lets you speculate on the price movement of investment assets. When CFD trading, you own a contract for the asset in question (such as ITV stock), but not the actual asset itself. This means you can profit from correctly guessing if the price will rise or fall but not collect dividends or have any other benefits that come with holding shares in a company.
- Pros: CFD trading enables you to trade with leverage, meaning you can put down a small percentage of the total trade value and have the broker cover the rest of the amount. The upside of trading with leverage is that you make a much bigger profit if you make a successful trade, as the value of your trade is much more than the initial amount of money you have put in.
- Cons: CFD trading with leverage is great if you’re right, but it also increases the size of your losses when you’re wrong. Also, if you leave a CFD position open for more than a day, you’ll have to pay overnight fees. Finally, CFD trading means you don’t actually own the stock, which means you lose stock voting rights, and the dividends that come with holding shares of certain companies that issue dividends.
These are the major forms of investment methods you can use to increase your knowledge and profit from the stock market. To become an even smarter investor, read our online guides, news articles, and educational courses. If you’re ready to buy, click the links above.
How to buy, sell, and trade ITV shares for beginners
If you’re just getting started with stock market investing, here are three basic concepts to learn:
You can buy shares in almost any publicly traded company through online brokerage firms, which let you buy shares quickly, at a low cost. When buying shares, you’re aiming to hold them for a longer period of time in the belief that their value will increase over the years and generate profits. To buy shares, log into your online brokerage account, type in ITV’s ticker symbol, then buy.
There are three good strategies when it comes to selling shares. One is to sell after your stocks have seen a significant rise in value, enabling you to bank your profits before the market falls again. Another is to sell quickly if the market has fallen slightly and you think it will see further drops in the months ahead, keeping your losses to a minimum. Like with buying shares, you can sell your stocks quickly and easily through your online broker.
When it comes to trading shares, you can do this either with a conventional online broker or a CFD broker. CFD-brokered trades can be made with leverage, which can increase profits but also come with a lot of risk (Invezz doesn’t recommend leveraged trading for first-time investors). CFD brokers also charge higher transaction costs than regular online brokers – with fees set for leaving trades open overnight.
Our top tips for investing in ITV stock
Before buying stock in ITV, here are some helpful investing tips to consider:
- Know your budget. Don’t invest more than you can afford to lose, especially when you’re just starting out as an investor. Managing your losses will be instrumental in your ability to continue trading, and eventually accumulate gains.
- Choose a strategy that works for you. Pick an investment strategy that fits your goals, and don’t take more risk than you can handle – both financially and emotionally. Also, keep it simple at first; you can always try more intricate trading strategies when you’re more experienced and better prepared to execute them.
- Stick to an investing plan and don’t react to emotions. Craft a sound investment plan so you can follow rational steps instead of succumbing to emotions. Fear and greed can cause you to make rash decisions under extreme market conditions, and having a plan will help you stay calm and collected so you can make the right call.
- When market conditions change, change your approach. When the stock market starts falling, pay close attention, and be ready to sell if a bear market kicks in. When a bear market ends and a new uptrend begins, be ready to buy back in. This doesn’t man reacting to market panic (see point 3), it’s about spotting the right time to sell and buy while remaining rational and thinking things through.
- Learn from your mistakes. Everyone makes mistakes. What’s important is that you learn from those mistakes. Review your trades and analyse what went wrong. Then you can try a better strategy next time that will enable you to achieve better results on your next trade.
What should I consider before buying, selling, or trading ITV stock?
Here’s Invezz’s handy list of what you’ll want to bear in mind before investing in ITV, or any other stock:
- Budget size. If you have a smaller budget (around £1,000), a buy and hold strategy with an online broker lets you save on transaction costs – such as overnight fees. These matter more when you only have a small amount of money to work with. If you have a bigger budget (£10,000 and up), you have more trading options at your disposal and thus more potential trading platforms to use.
- Risk assessment. Avoid risky investment strategies at first – there’ll be times for these later when you’re more experienced. It is recommended to use stop-loss orders to protect your investment, whether you’re a novice or an expert investor. If you buy shares of ITV at £65 per share, you can put in a stop-loss order at £58.50. That way if ITV’s stock falls to this point, your shares will automatically be sold and you won’t lose more than 10% on your trade.
- Market conditions. When a bear market starts, selling your assets to raise cash is a safer bet than buying stocks – as these are likely to continue to fall and you can buy them for less later. If the market’s in an uptrend, that’s a better environment in which to buy shares of ITV and take the profits as the company’s value rises.
- Know your investment goals. Day trading or swing trading are geared toward quick gains. Buying and holding shares is a better approach if you’re trying for bigger gains in the long-run – assuming the stock market as a whole is trending higher. The right strategy will be the one that fits your goals, so always bear in mind what you’re trying to achieve.
- Follow emerging trends. If holding shares in a company, you’ll want to keep up-to-date with news and cultural trends that could affect its value. With more and more people watching content on their mobile devices, legacy TV networks like ITV risk losing ground to nimbler rivals unless they adapt. Watch to see how ITV adjusts to those changing trends, and you’ll have a good idea of if ITV’s stock can make a comeback.
What is ITV?
Founded in 1954, the ITV network is the oldest and largest commercial terrestrial TV network in the UK. It is free-to-air and holds around a 10% market share in the British broadcast media marketplace. For more information on the company, including charts, live prices, and analysis, visit ITV’s stock price page.
Try some of our stock market courses for beginners
To learn more before starting your investment journey, check out our easy-to-follow educational courses. These will prepare you fully to trade ITV stock and keep improving your investment knowledge and skills over time.