Denise Coates net worth 2024: how rich is the Bet365 founder?

Just how much is Denise Coates worth? Learn more about Denise’s income, investments, and how Denise Coates made his fortune.
Updated: Apr 19, 2024

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What is Denise Coates’s net worth?

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Currently, Denise Coates’s net worth in 2024 is estimated at $8.5 billion. Here are some more personal stats about Denise Coates.

Net Worth$8.5 billion
ProfessionBusinesswoman, CEO
Source of WealthCo-founder and CEO of Bet365
Date of BirthSeptember 26, 1967
Place of BirthStoke-on-Trent, England, UK
EducationB.A. in Econometrics, University of Sheffield

Visit our archives to find more about the net worth of various celebrities and financial professionals.

Who is Denise Coates?

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Denise Coates is a British billionaire businesswoman best known as the co-founder and CEO of the online gambling giant Bet365.  

A pioneer in her field, she transformed the betting industry by taking it online. Coates is highly private about her personal life but is known to be married with children. She is one of the wealthiest women in the world.

How did Denise Coates become rich?

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Denise Coates built her enormous fortune through Bet365, the online gambling company she co-founded in 2000. 

With a background in her family’s betting shop business, she saw the potential of the online market early on.  

Bet365 became hugely successful, driven by its focus on user-friendly platforms and in-play betting options. Coates’s majority stake in the company is the core of her wealth.

What makes up Denise Coates’s fortune?

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Denise Coates’s fortune is almost entirely tied to her ownership of Bet365. She is the company’s majority shareholder and it accounts for the vast majority of her net worth. 

Coates might potentially have minor investments in other ventures, but these likely form a very small portion of her wealth compared to Bet365.

What companies does Denise Coates own?

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Denise Coates primarily owns Bet365. This is likely her most significant and lucrative asset. While it’s possible she might have smaller investments in other ventures, those wouldn’t be on the same scale or influence as her ownership of Bet365.

Denise Coates net worth growth over the years 

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Denise Coates’s annual income and financial position has fluctuated over the years. Here’s a look at how much Denise Coates has been worth over the last twenty five years.

YearNet worth
2024$9 billion
2023$7.7 billion
2022$10 billion
2021$11.5 billion
2020$12 billion
2019$11 billion
2018$9 billion
2017$7 billion
2016$5.5 billion
2015$4.5 billion
2014$3.5 billion
2013$2.5 billion
2012$1.8 billion
2011$1.2 billion
2010$800 million
2009$600 million
2008$400 million
2007$300 million
2006$200 million
2005$100 million
2004$70 million
2003$50 million
2002$30 million
2001$20 million
2000$10 million
1999Less than $1 million

What is Denise Coates’s salary in 2024?

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Denise Coates regularly draws one of the highest executive salaries in the UK. In recent years, this salary has been in the hundreds of millions of pounds. Note that this is just her salary, not the total value of her wealth.

How much money does Denise Coates earn per year?

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Denise Coates’s income fluctuates with Bet365’s performance.  Additionally, she might receive dividends from her company ownership. 

All of this makes it very difficult to pinpoint an exact figure. Her income likely reaches into the hundreds of millions of pounds each year.

How does Denise Coates spend her money?

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Denise Coates has a reputation for being relatively private and maintains a lower-key lifestyle than what her wealth could afford. She invests heavily back into Bet365. She’s also a noted philanthropist, with her primary vehicle being the Denise Coates Foundation, a significant charitable organization.

Key takeaways about Denise Coates, career highlights

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Here are some of the highs and lows of Denise Coates’s career so far.

  • 1967: Born in Stoke-on-Trent, England.
  • Graduates: Earns a degree in Econometrics from the University of Sheffield.
  • Family Business: Works within her family’s betting shop enterprise, gaining industry experience.
  • 2000: Co-founds Bet365, seeing the potential of online gambling.
  • Bet365 Growth: Becomes CEO and steers the company into a global leader in sports betting.
  • Philanthropy: Establishes the Denise Coates Foundation, a major charitable organization.
  • Recognition: Awarded CBE (Commander of the Order of the British Empire) for services to business and the community.


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How much is Denise Coates worth?
What was Denise Coates’s net worth at its peak?
Is Denise Coates a millionaire?
Is Denise Coates a billionaire?
Is Denise Coates the richest person in the world?
Was Denise Coates born rich?
How much money does Denise Coates donate to charity?
Does Denise Coates own any Bitcoin?
How much money does Denise Coates make in a day?

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Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.