Serena Williams net worth 2024: how rich is the former tennis player?

Just how much is Serena Williams worth? Learn more about Serena’s income, investments, and how Serena Williams made his fortune.
Updated: Apr 25, 2024

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What is Serena Williams’s net worth?

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Currently, Serena Williams’s net worth in 2024 is estimated at $290 million. Here are some more personal stats about Serena Williams.

Net Worth$290 million 
ProfessionRetired Professional Tennis Player, Entrepreneur, Venture Capitalist
Source of WealthTennis career (prize money, endorsements), business ventures, investments
Date of BirthSeptember 26, 1981
Place of BirthSaginaw, Michigan, USA
EducationAttended the Art Institute of Fort Lauderdale (fashion design)

Visit our archives to find more about the net worth of various celebrities and financial professionals.

Who is Serena Williams?

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Serena Williams is an American icon, recognized as one of the greatest tennis players of all time. 

Her dominance on the court, business acumen, and influence on culture made her a global superstar. She’s renowned for her powerful style of play and unwavering determination. Williams holds numerous tennis records, including 23 Grand Slam singles titles.

Serena Williams has been married to Alexis Ohanian, co-founder of Reddit, since 2017. They have a daughter, Alexis Olympia Ohanian Jr.

How did Serena Williams become rich?

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Serena Williams’ path to wealth began with her extraordinary tennis career. She earned immense prize money throughout the years and commanded some of the highest-paying endorsements in sports history. 

However, Williams amplified her fortune through savvy business decisions. Her entrepreneurial drive and investments played a significant role in wealth growth.

What makes up Serena Williams’s fortune?

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Serena Williams has a multifaceted income stream:

  • Tennis Prize Money: She’s one of the highest-earning female tennis players of all time.
  • Endorsements: Williams has had lucrative, long-term sponsorships with brands like Nike, Gatorade, Wilson, and more.
  • Venture Capital: She founded Serena Ventures, investing in diverse companies.
  • Business Ventures: Williams has ownership stakes in the Miami Dolphins and the UFC, and owns clothing and jewelry lines.

What companies does Serena Williams own?

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  • Serena Ventures (venture capital firm)
  • S by Serena (clothing line)
  • Serena Williams Jewelry

Serena Williams net worth growth over the years 

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Serena Williams’s annual income and financial position has fluctuated over the years. Here’s a look at how much Serena Williams has been worth over the last twenty five years.

YearNet worth
2024$290 million
2023$270 million
2022$250 million
2021$230 million
2020$210 million
2019$190 million
2018$170 million
2017$150 million
2016$130 million
2015$110 million
2014$95 million
2013$80 million
2012$70 million
2011$60 million
2010$50 million
2009$40 million
2008$35 million
2007$30 million
2006$25 million
2005$20 million
2004$17 million
2003$14 million
2002$11 million
2001$8 million
2000$6 million
1999$4 million

What is Serena Williams’s salary in 2024?

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Serena Williams retired from professional tennis in 2022 and no longer earns a traditional salary. Her income in 2024 will stem from her varied business ventures, investments, and any remaining endorsement deals.

How much does Serena Williams earn per year?

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While Williams no longer earns tournament prize money, her business interests bring in substantial annual revenue. 

Endorsements, investment returns, and profits from her companies contribute significantly. Earnings fluctuate, but it’s estimated she makes tens of millions of dollars annually.

How does Serena Williams spend her money?

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Serena Williams likely enjoys a luxurious lifestyle and owns multiple properties around the world. 

Philanthropy is a focus; she supports causes through her foundation and other initiatives. Williams likely reinvests substantial portions of her income to further grow her wealth.

Key takeaways about Serena Williams, career highlights

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Here are some of the highs and lows of Serena Williams’s career so far.

  • Began playing tennis at a very young age, coached by her father
  • Turned professional in 1995
  • Won her first Grand Slam singles title at the 1999 US Open
  • Holds the record for most Grand Slam singles titles (23) in the Open Era
  • Won four Olympic gold medals
  • Married Alexis Ohanian in 2017 and has a daughter
  • Founded Serena Ventures, a venture capital firm focused on diverse founders
  • Retired from professional tennis in 2022


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How much is Serena Williams worth?
What was Serena Williams’s net worth at its peak?
Is Serena Williams a millionaire?
Is Serena Williams a billionaire?
Is Serena Williams the richest person in the world?
Was Serena Williams born rich?
How much money does Serena Williams donate to charity?
Does Serena Williams own any Bitcoin?
How much money does Serena Williams make in a day?

Sources & references
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Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.