Vodafone Share Price: Telecoms Group in Deal with Sky Deutschland

on Jun 27, 2013

iNVEZZ, Thursday, June 27: Vodafone Group Plc (LON:VOD) has reached an agreement with Sky Deutchland to broadcast football matches from the Bundesliga to its Internet TV customers in Germany , the two companies announced on Thursday. The deal also includes other Sky packages such as UEFA Champions League and films.

Loss-making Sky Deutschland is shelling out a total of €485.7 million (412 million pounds) per season for the rights to show Bundesliga matches via cable, satellite and internet TV. According to Reuters data, the Bundesliga matches attract an average viewership of about 18 million people, nearly a quarter of
Germany’s population.
The Vodafone share price was marginally up at 184.20p as of 11:37 GMT on the London Stock Exchange.

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**German deals**
The deal with Sky Deutschland is another Germany-related endeavour for Vodafone following the race for Kabel Deutschland Holding AG, the biggest cable operator in the country. Earlier this month, Vodafone made an indicative offer for the German company, which it sees as an important part of its expansion plans as a fixed-line phone, Internet and TV provider in Europe. Kabel spurned the offer as it thought the price Vodafone was willing to pay was too low.

!m[Vodafone to Broadcast Bundesliga Matches to German Online Viewers](/uploads/story/3464/thumbs/pic1_inline.jpg)
Then Liberty Global Plc, the media group controlled by US billionaire John Malone, made an €85-per-share offer in cash and stock for Kabel that topped the price proposed by the British telecoms giant. In response, Vodafone raised its offer to €87. It seems that with its latest offer the British group has made a leap in the bidding race, although inside sources say that Liberty still believes that a counter offer is possible.

In another Germany-related development, Vodafone last month reached an agreement giving it access to Deutsche Telekom AG’s fixed-line network. As a result, the British company will be able to offer Internet speeds of up to 50 megabits per second. Vodafone plans to increase the speed to as much as 100 Mbps at a later stage.
**The Vodafone share price was 183.70p as of 12.34 GMT, 27.06.2013**
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