Facebook Share Price: Social Networking Giant Eyes Mobile Gaming

iNVEZZ.com, Tuesday, July 2: Facebook Inc. (NASDAQ:FB), the operator of the world’s largest social networking website, is working with a handful of small mobile game developers, exploring ways to generate revenue from the mobile gaming ecosystem outside advertising, industry website TechCrunch reported on Monday, citing unnamed sources. Facebook has confirmed that it is testing new mobile game distribution activities, but hasn’t share details, according to TechCrunch.

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Facebook opened in today’s trading in New York 0.6 percent down at $24.66.
!m[The Company Exploring Ways to Become Game Publisher](/uploads/story/3600/thumbs/pic1_inline.jpg)

While Facebook is generating over $200 million per quarter from social gaming in payments and other fees, with most of that coming from virtual currency transactions inside social games, it has so far failed to replicate that business model on mobile devices, with the world’s two biggest stores for mobile ads controlled by Apple and Google. So Facebook is exploring the idea of becoming a publisher of games made by small development studios – a model well-known within the traditional gaming industry. In this model a larger company known as publisher, helps a game studio with the development process by either financing or promoting and distributing the product (or in many cases – a combination of the two) and in return gets a sizeable cut of the revenue generated by the product.
In its experiment, Facebook is reputedly focusing solely on the distribution aspect of publishing, TechCrunch noted.