Apple Share Price: Brand Absent from US Top 10 List

on Jul 12, 2013
Listen, Friday, July 12: Apple Inc (NASDAQ:AAPL) is not among the best perceived brands in the US, a new market research has revealed. According to the research from YouGov BrandIndex, the Cupertino-based company was not on the Top 10 brands list for the first six months of the year. Brands such as Ford, Amazon and Subway led the ranking. YouGov BrandIndex measures US consumer perception of brands and companies on a daily basis, interviewing 5,000 individuals each week day from a representative population sample. Respondents were asked if they had heard anything about each brand in the last two weeks and whether it was positive or negative.

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The iPhone maker has suffered a serious blow to its reputation in recent months over allegations of child labour in their supply chain and poor working conditions in its Chinese factories. On top of that, the tech giant has been found guilty of conspiring with major book publishers to boost e-book prices in a bid to undercut Amazon Inc.’s dominance of that market.
On the positive side, earlier this year Apple received recognition for its famed iPhone handset, with the device ranked No.1 in a smartphone customer satisfaction survey by JD Power and Associates for the ninth straight time.
**The Apple share price was $429.08 as of 15.23 GMT, 12.07.2013**


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