Google Said to Be Discussing Web TV Service with Media Firms

on Jul 18, 2013
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iNVEZZ.com, Thursday, July 18: Google Inc (NASDAQ:GOOG) is exploring the possibility of tapping into pay online television by launching its own Web-based TV service. Citing unnamed sources, Bloomberg yesterday reported that the US Internet search giant had discussed with media companies the idea to introduce a service that would stream TV channels over the Web. The Wall Street Journal and New York Times carried reports on the discussions on Tuesday.

The Google share price yesterday closed 0.12 percent down at $918.55 in New York.
**Looking for new sources of revenue**
The service will be, in some ways, more similar to traditional cable television than to online streaming of on-demand video content (what Netflix and Hulu do) as it will be live-streaming already existing TV channels rather than offer viewers a library of content to choose from. About two years ago Google held talks with media companies about a similar service but those discussions didn’t get very far, the WSJ quoted an unnamed source as saying. Things have changed since then, however: not only are several other tech companies considering launching Web TV services but pay-TV providers are also asking entertainment companies for nation-wide streaming rights.

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Google, which is seeking fresh revenue streams, is rolling out new services to attract users through content partnerships that provide music, films and television shows. The company unveiled in May a music service called All Access in a bid to expand to the fast growing music streaming market. A push into Web-based TV is a logical step in that direction.

!m[Internet Search Giant Looking to Join Web TV Race](/uploads/story/4102/thumbs/pic1_inline.jpg)
**Web TV race**
Web-based TV seems to be the hot topic across the tech industry right now. US semiconductor giant Intel Corp (NASDAQ:INTC) is developing a Web TV service which is due to launch later this year. Sony Corp is also working on a similar offering, while Apple Inc’s (NASDAQ:AAPL) CEO Tim Cook has said that the company has a “grand vision” about TV. Apple is selling a set-top box called Apple TV, but it seems that the company’s ambitions about television extend beyond this device.
**The Google share price closed at $918.55 in New York on 17.07.2013**
To contact the reporter on this story: Dimitar Bogdanov in London at [email protected];
To contact the editor responsible for this story: [email protected]

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