Social Responsibility Initiatives Seen as Benefitting Google Stock Price

on Jul 18, 2013
Listen, Thursday, July 18th: Search giant Google Inc (NASDAQ:GOOG) is seen by analysts as being one of the companies benefitting from the growing trend toward social responsibility, with the tech company being known for its environmental consciousness. The Google share price has declined marginally today in morning trading on the NASDAQ, ahead of the release of the tech giant’s earnings results for the second quarter.

!m[Google Share Price Declines Marginally ahead of Q2 Earnings Report](/uploads/story/4130/thumbs/pic_1_inline.jpg)
**Google Seen as Cashing in on Social Responsibility**
As the finance website Motley Fool has recently reported, the Google share price has benefitted from the technology giant’s social responsibility policy. The California-based company runs its sites from wind and solar power and has a goal of achieving 100 percent renewable energy for all its facilities, as noted on Google Green, the company’s green energy website.

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Motley Fool analyst Brenda Johnson argues that given today’s social climate, it makes more sense investing in companies which care about tomorrow, rather than in companies with a “make-our-number-this-quarter” mentality.
“Gone are the days when social responsibility meant limited returns,” Johnson notes in her analysis, pointing out that Google is a typical pick for socially responsible exchange-traded funds (ETFs) and mutual funds.

Some of Google’s green energy projects include the Jasper Power project, an investment in solar power in South Africa, as well as investments in wind energy in West Texas and Iowa.
**Search Giant Launches UK Charities Scheme**
Google’s most recent social responsibility initiative concerns a charity scheme in the UK. As The Financial Times reported on Tuesday, Google for Nonprofits which launched in the US in 2011, was extended to the UK, with charities being able to receive up to $10,000 (approximately £6,647) a month in free Google advertising to help them reach potential donors. The UK is now the second country in which the initiative operates.

“We hope our technology will help [charities] to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better,” the FT quoted Dan Cobley, managing director of Google UK, as saying.
Charities which sign up to the programme will also have free access to Google Apps, which includes Gmail, Google Talk, Hangouts and Drive. Charities will also be invited to join Google+ and use it to communicate with other organisations.

**Google’s share price was 0.50 percent down at $913.95 on the NASDAQ as of 12:55 EDT.**
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To contact the reporters on this story: Alice Young in London at Sofia at [email protected]; Tsveta Zikolova in Sofia at [email protected].
To contact the editor responsible for this story: [email protected].


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