Apple Share Price: iOS 7 Going Live

on Sep 18, 2013

iNVEZZ, Wednesday, September 18: In what has been hailed as “the biggest change to iOS since the introduction of the iPhone” by Apple’s (NASDAQ:AAPL) chief executive Tim Cook, the tech giant’s latest operating system, the iOS7, is now ready to download.

The new operating system has been designed to make the iPhone look bigger with features crafted to make use of the entire screen. It will come pre-loaded on Apple’s new iPhones that go on sale on Friday – the 5S and the 5C – but Apple fans using older models of the iconic smartphone can download iOS7 from today. In the UK, the iOS7 is likely to be available from early evening.

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The upgrade was unveiled at Apple’s annual developers’ conference in June – just months after the company announced its first drop in profits in a decade and was accused of having failed to innovate after the death of its founder and CEO Steve Jobs in 2011.
Now, industry analysts suggest that the new features coming with the iOS 7 could somewhat silence

Apple’s critics.

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Customers will be able to adjust settings with just one swipe, using a “control centre” on the handset. By swiping a finger from the bottom of the screen, users can change brightness and volume settings and turn on WiFi. Users will be able to play or pause a song quickly and start streaming music in the same way.

Other innovations include an AirDrop tool to share content with contacts nearby, a free iTunes Radio service featuring over 200 stations, updates to the photography app and the Siri feature.
Apple’s senior vice president of Software Engineering, Craig Federighi, has said that downloading iOS 7 will be “like getting a brand new device, but one that will still be instantly familiar to our users.”

**Apple’s Image Shining in Japan**
With the iPhone and iPad gaining in popularity in Japan, Apple is now ahead of Microsoft in brand perception in the country, CNET has reported.
Citing a new study by Nikkei Research, the tech news website said that Apple has reached the top spot in corporate brand perception for the first time in the tech-savvy country. Strong sales of the iPhone 5 have bolstered Apple’s position in Japan and the new iPhone 5S and 5C are expected to increase the company’s market share there. Japan’s largest carrier NTT DoCoMo begins selling the iPhone for the first time, while KDDI (au) and SoftBank already market the iPhone.
!m[iPhone Maker Comes Ahead of Microsoft in Brand Perception in Japan](/uploads/story/5550/thumbs/pic1_inline.jpg)
According to Nikkei Research, Apple saw a “greater willingness of businesspeople to recommend its products”. The iPhone maker ranks high in “originality and brand premium,” indicating that businesspeople in Japan are willing to pay more for Apple products, the report said.
Google, whose Android OS drives many of the most popular smartphones in Japan, such as Samsung’s Galaxy range, has jumped to fifth place from eighth. Microsoft has retreated to third position from first in 2012 with fewer businesses willing to recommend their products, Nikkei Research said in its annual survey which reports on how consumers and businesses view corporate brands.
In today’s pre-market trading, Apple shares were up 1.82 percent at $463.69 as of 9.05 EDT on the NASDAQ.
**As of 21.00 EDT on Tuesday buy Apple shares at $455.32**
**As of 21.00 EDT on Tuesday sell Apple shares at$455.32**


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