Twitter share price: Company backtracks on direct messaging feature

on Nov 21, 2013
Updated: Oct 21, 2019
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iNVEZZ.com, Thursday, November 21: Twitter Inc (NYSE:TWTR) has backtracked on a recently added feature that allowed users to receive direct messages from people they were not following. The company, which had an IPO earlier this month, is currently in a period where it is experimenting with different features in a bid to evolve its platform to make it more engaging for users. Twitter has recently introduced custom timelines that allow users and brands to organise tweets around specific topics into dedicated timeline feeds (Twitter share price: Microblogging service introduces custom timelines), and has made its self-serve advertising system to be available to small and medium-sized enterprises in the UK and Ireland (Twitter share price: company launches self-serve ads in the UK).

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In today’s trading Twitter shares were down 1.31 percent at $40.51 as of 14:40 UTC.
Trade these shares now through Hargreaves Lansdown from £5.95 per deal.
**Experiments**
Without announcing the change, Twitter has removed the feature from its service, which means that once again direct messages can only be exchanged between people that are following each other. In response to a question about the change, the San Francisco-based company referred to a blog post from September, which explained that it was undergoing a period of experimentation.

“We are constantly evolving the product,” Twitter’s Alex Roetter said in the blog post, published on September 12.
Roetter added: “A common thread across recent releases has been experimentation. We’ve tested various features with small groups of our 200 million users before determining what we’ll release. These tests are essential to delivering the best possible user experience.”

Twitter’s drive to increase the users’ engagement with its service is not surprising given the company’s recent IPO and the fact that it will soon have to satisfy hordes of profit-hungry investors.
**Standalone messaging system**
There has been speculation that the feature was removed from the Twitter service, because the company is planning to roll out a standalone direct messaging application to rival mobile chat apps such as WhatsApp, Line and KakaoTalk. Chat apps have grown increasingly popular, especially among younger audiences, with the biggest of them having millions of users globally. In April, the analysts Informa revealed that chat applications have surpassed text messages for the first time, with 19 billion chat messages sent every day via applications, compared to 17.6 billion texts.

Tapping into that space would strengthen Twitter’s position on the mobile market, which most analysts view as the key area of growth for tech companies.

Facebook Inc (NASDAQ:FB) already has a standalone chat app called Messenger for iOS and Android OS.
**As of 14:51 UTC buy Twitter shares at $40.59**
**As of 14:51 UTC sell Twitter shares at $40.50**
Trade these shares now through Hargreaves Lansdown from £5.95 per deal.
Prices can go up and down meaning you can get back less than you invest. This is not advice. Dealing services provided by Hargreaves Lansdown.
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